Privacy Policy

Last updated: 6 January 2026

Overview

Kit Rat is a price comparison website for ice hockey equipment. We are committed to protecting your privacy and being transparent about the data we collect.

Data We Collect

We collect the following types of data:

  • Analytics data: If you accept cookies, we use Umami (a privacy-focused analytics service) to collect anonymous usage data including pages visited, search queries, and product views. This data cannot be used to identify you personally.
  • Product interaction data: We record anonymous events such as product views, searches, and outbound clicks to retailers. This helps us understand which products are popular and improve our service.

Data We Do Not Collect

  • We do not collect personal information such as names, email addresses, or phone numbers
  • We do not require user accounts or registration
  • We do not track you across other websites
  • We do not sell or share data with third parties for marketing purposes

Cookies

We use the following cookies:

  • Cookie consent preference: Stored in your browser's local storage to remember whether you accepted or rejected analytics cookies.
  • Analytics cookies: Only set if you accept cookies. Used by Umami to collect anonymous usage statistics.

You can change your cookie preferences at any time by clearing your browser's local storage and refreshing the page.

Third-Party Services

We use the following third-party services:

  • Umami Analytics: A privacy-focused, open-source analytics platform. Umami does not use cookies for tracking by default and does not collect personal data. Data is stored on our own servers.

External Links

Our website contains links to retailer websites. When you click on a price to visit a retailer, you will leave our site and be subject to that retailer's privacy policy. We are not responsible for the privacy practices of external websites.

Your Rights

Under GDPR and UK data protection law, you have the right to:

  • Access the data we hold about you
  • Request deletion of your data
  • Object to processing of your data
  • Withdraw consent for analytics cookies at any time

Since we do not collect personal data or require accounts, there is no personal data to access or delete. You can opt out of analytics by rejecting cookies or clearing your browser data.

Data Retention

Anonymous analytics data and product interaction events are retained indefinitely for aggregate statistical purposes. This data cannot be linked to individuals as we do not collect personal identifiers.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at: [email protected]